Focus: Creative Strategy, Brand Development, and Creative Direction
Andreessen Horowitz (a16z) is a well known venture capital firm in Silicon Valley, investing in tech companies across a variety of verticals. I have worked with the firm in many capacities since its inception, first as on the agency side, then moving in-house to lead the design function of the marketing team. My team and I are responsible for brand development, campaign strategy and design, experiential creative strategy, editorial design, as well as design execution for all branded touch points.
a16z Summit is the annual signature event of Andreessen Horowitz that brings in hundreds of guests from all around the nation. When creating this brand, the client wanted a new look independent from the master brand. The following pieces showcase what my team and I developed.
Focus: Creative Strategy, Brand Development, and Creative Direction
This Silicon Valley tech company ingeniously brings internet access to otherwise unreachable corners of the globe through unused TV white space. My team and I were responsible for positioning, strategy, branding, web and collateral design, environmental design, and digital assets.
Focus: Creative Strategy, Brand Development, and Creative Direction
Before being acquired by Equinix, this innovative company revolutionized the way data centers are built and managed. I had the privilege of working with them for almost 10 years; helping in their marketing efforts that ultimately resulted in their growth from a regional brand to one with a national footprint. In that time, my team and I were responsible for all marketing touch points as well as three rebrands.
In 2016, my team and I were charged with updating the look and feel of the Infomart Data Centers brand. The client wanted to evolve the look and feel into a more corporate looking brand that had efficiency and sustainability as its core pillars. The following pieces are examples of how we completed that task.
Focus: Creative Strategy, Brand Development, and Creative Direction
This healthcare technology company’s software is radically improving the efficiency of hospital operations around North America. My team and I were responsible for many marketing projects, including branding, web design, and event strategy and design.
As the user base grows for Qventus, the need for a signature annual event to train and hear from its users has also grown. My team and I were asked to design the event branding for this conference. The following pieces illustrate how we balanced giving life to a sub-brand that had its own look and feel but still felt cohesive with the master corporate identity.
Roles: Creative Director + Codesigner + Account Manager
This company’s software allows enterprises of all sizes to instantaneously see into their infrastructure at the most granular level, increasing the enterprise’s resiliency to cyber attacks and other threats. My team and I were responsible for brand development, website design, collateral library design, presentation design, event creative strategy, as well as many other marketing design needs.
Due to the popularity and wide use of the Tanium software, the user conference brings in super fans of the platform from all around the globe. My team and I were responsible for designing and event sub-brand that would marry nicely with the master identity but also stand alone as its own brand. The following pieces are examples of how we achieved this balance.
Focus: Creative Strategy, Brand Development, and Creative Direction
This global technology company’s platform helps large enterprises manage and optimize their often complex infrastructure and provides insights to IT departments before issues happen. My team and I were responsible for brand development, website design, experiential creative strategy and management, campaign strategy and design, and design execution of all branded touch points.
One of the longer lasting campaigns that I designed for Virtual Instruments was the Mission Impossible-themed campaign. The sales teams wanted to champion the IT managers that used their product by creating a campaign that placed them as heroes of their company’s infrastructure. The campaign ran for almost 12 months and was used alongside corporate branded materials.
After the success of the MI:VI campaign, the sales and marketing teams were excited to roll out another eye-catching campaign design. This time, they decided to go with a rock star theme. The theme revolved around once again elevating the IT managers that use their products from the unsung heroes of their companies to rock stars. Their internal hand symbol for VI (that they used for fun when posing for team photos) lent itself to the rock on hand symbol and thus the look and feel was born.
